Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent

<figure> <img alt="" data-caption="The Echo Dot Max went from $99.99 to $119.99 overnight, while its sibling the Echo Dot jumped to $79.99 from $49.99. | Photo by Jennifer Pattison Tuohy / The Verge" data-portal-copyright="Photo by Jennifer Pattison Tuohy / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/10/258034_Echo_Dot_Max_2025_JTuohy_0008.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> The Echo Dot Max went from $99.99 to $119.99 overnight, while its sibling the Echo Dot jumped to $79.99 from $49.99. | Photo by Jennifer Pattison Tuohy / The Verge </figcaption> </figure> <p class="wp-block-paragraph">Citing "significant increases in memory and storage component costs," in <a href="https://fortune.com/2026/08/21/exclusive-amazon-quietly-hiked-prices-echo-fire-tv-kindle-eero-significant-increases-memory-costs">a statement given to <em>Fortune</em></a>, Amazon has raised prices on Echos, Kindles, <a href="https://www.pocket-lint.com/amazon-just-quietly-raised-the-price-of-all-its-fire-sticks/">Fire TVs</a>, and Eeros by up to 60 percent. </p> <p class="wp-block-paragraph">The cheapest products in Amazon's lineup were hit hardest, with the <a href="https://www.amazon.com/dp/B09B94RL1R?ref=amzdv_ucc_dp_lod__B09B94RL1R">Echo Dot</a> smart speaker jumping from $49.99 to $79.99. The <a href="https://www.amazon.com/all-new-amazon-fire-tv-stick-4k-max/dp/B0BP9SNVH9">Fire TV Stick 4K Max</a> also rose by over 40 percent to $84.99, and the <a href="https://www.amazon.com/All-new-Amazon-Kindle-Paperwhite-glare-free/dp/B0CFPJYX7P/ref=sr_1_1?crid=13BXZ304A2RFN&amp;dib=eyJ2IjoiMSJ9.19PtVsvYIrlN6GTWsPbozqeX6nw_9RofLZlNTwtyoGb6khtFJvO-U162qS8YqOdWnV5u7pPJJZFaOPbuDJCJgpeXlaU-K-0tTNowqQL7n7areilVXSRtHXXhv-j6OKzSb-SyLmN6rEmYubiB9p61gmzWuK3jPg3VpmxckJBt6remmBSAaHl-fKStI2z5GQTGbAyhqyI72-uCKK3G98LwlorFb3jZcVz4s3x2-Vgm1kM.lE4baJtFuWcoLPbFfsYskogwTsFKZJ1WiUlWeth3JIg&amp;dib_tag=se&amp;keywords=Kindle%2B(16GB)&amp;qid=1787406198&amp;sprefix=kindle%2B16gb%2B%2Caps%2C207&amp;sr=8-1&amp;ufe=app_do%3Aamzn1.fos.ed73e2ba-4d06-4781-aee7-c317fe036206&amp;th=1">base level Kindle </a>now costs $149.99, a nearly 37 percent increase.</p> <p class="wp-block-paragraph">Amazon's flagship <a href="https://www.theverge.com/tech/808747/amazon-echo-dot-max-smart-speaker-review">Echo Dot Max smart speaker</a>, which launched last year, now costs $119.99, up from $99.99. Apple <a href="https://www.theverge.com/tech/952162/apple-price-increase-ram-shortage">increased the price</a> of its comparable HomePod Mini this summer to $129 from $99.99, …</p> <p><a href="https://www.theverge.com/tech/983598/amazon-price-increase-echo-kindle-fire-tv">Read the full story at The Verge.</a></p>