Fospha's Peak Playbook 2026: Top-Performing Brands Invest 2x More in Upper-Funnel Spend, All Year Round

<p>AUSTIN, Texas, Aug. 24, 2026 /PRNewswire/ -- Across low consumer sentiment and tariffs squeezing pressure on margins, brands are approaching peak season this year (Black Friday, Cyber Monday and the holiday season) with caution. A new analysis of retail brand behavior from measurement...</p>