Roku raises streaming hardware prices by up to $50
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<img alt="Roku's Ultra streaming box and remote on top of a table." data-caption="The Roku Ultra. | Image: Roku" data-portal-copyright="Image: Roku" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/10/Roku-Ultra.jpg?quality=90&strip=all&crop=0,0,100,100" />
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The Roku Ultra. | Image: Roku </figcaption>
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<p class="wp-block-paragraph">Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, <a href="https://thedesk.net/2026/07/roku-raises-prices-memory-component-shortages-blamed/?utm_source=mailpoet&utm_medium=email&utm_source_platform=mailpoet#google_vignette">as first reported by <em>The Desk</em></a><em>. </em>The price hike affects all of Roku's other devices as well, with some increasing by as much as $50. Here's a rundown of the changes:</p>
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<li><a href="https://www.roku.com/products/players/roku-streaming-stick"><strong>Streaming Stick</strong></a><strong>:</strong> $29.99 to $39.99</li>
<li><a href="https://www.roku.com/products/players/roku-streaming-stick-plus"><strong>Streaming Stick Plus:</strong></a><strong> </strong>$39.99 to $59.99</li>
<li><a href="https://www.roku.com/products/players/roku-streaming-stick-4k"><strong>Streaming Stick 4K</strong></a><strong>:</strong> $49.99 to $79.99</li>
<li><a href="https://www.roku.com/products/players/roku-ultra"><strong>Roku Ultra:</strong></a><strong> </strong>$99.99 to $149.99</li>
<li><a href="https://www.roku.com/products/players/roku-streambar-se"><strong>Roku Streambar SE</strong></a><strong>: </strong>$99.99 to $149.99</li>
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<p class="wp-block-paragraph">Roku is currently holding a sale that puts some devices at their original prices, which you can see <a href="https://web.archive.org/web/20260720031140/https://www.roku.com/products/players">on this archived web page</a>. Fox <a href="https://www.theverge.com/business/949727/fox-roku-acquisition-22-billion">announced plans to acquire …</a></p>
<p><a href="https://www.theverge.com/streaming/970814/roku-streaming-price-increase">Read the full story at The Verge.</a></p>
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