Zappi launches Synthetic Idea Pre-Screener to Bring Consumer Evidence into the Earliest Stage of Innovation

<p>New solution uses synthetic respondents to directionally prioritize up to 300 early-stage product ideas before brands invest in deeper human research BOSTON, Aug. 26, 2026 /PRNewswire/ -- Zappi, the connected insights platform for brands, today announced the release of its Synthetic Idea...</p>