Apple TV now costs $14.99 a month after its fourth price hike in four years

<figure> <img alt="A still photo from the Apple TV Plus series Severance." data-caption="" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/Severance_Photo_021019.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, <a href="https://deadline.com/2026/08/apple-tv-raises-rates-monthly-annual-plans-1237061804/"><em>Deadline</em></a> and <a href="https://variety.com/2026/tv/news/apple-tv-price-increase-streaming-service-monthly-plan-1236845906/"><em>Variety</em></a> are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple's other subscription services, from $19.95 per month to $21.95. </p> <p class="wp-block-paragraph">According to <em>Deadline</em> and <em>Variety</em>, the price change is effective immediately, and current subscribers will be notified of it before their next bill. </p> <p class="wp-block-paragraph">This price hike comes almost exactly a year after Apple last <a href="https://www.theverge.com/news/763486/apple-tv-plus-streaming-price-increase">increased its Apple TV subscription fe …</a></p> <p><a href="https://www.theverge.com/tech/986130/apple-tv-plus-price-hike">Read the full story at The Verge.</a></p>