Naver-Kurly grocery venture reports 10-fold rise in 1st-year transactions

Kurly N Mart, an online grocery service launched jointly by Naver and Kurly, saw its transaction volume surge tenfold in its first year, driven by loyal subscribers from Naver’s paid membership program, the companies said Monday. The service launched in September 2025, combining Naver's broad base of online shopping users and its Naver Plus Store app with Kurly's product sourcing and dawn delivery network, a same-day pre-dawn delivery system Kurly pioneered in Korea's grocery delivery market. Naver said users in their 30s and 40s made up more than 72 percent of customers who used the service 10 or more times, with people in their 40s visiting at least once a week on average. More than 80 percent of Kurly N Mart's transactions came through the Naver Plus Store app, the company said. After the company began offering same-day delivery in February, in addition to its existing dawn delivery, order volume placed between 6 a.m. and noon rose 34 percent within a month. The companies also said they are expanding personalized product recommendations based on shopping data and adding more items s