Instagram cracks down on AI accounts pretending to be human

<figure> <img alt="" data-caption="“AI creator” accounts like Aitana Lopez will get a new “AI-generated profile” label. | Image: &lt;em&gt;Aitana Lopez&lt;/em&gt;" data-portal-copyright="Image: &lt;em&gt;Aitana Lopez&lt;/em&gt;" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/vege-ai-influencer.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> “AI creator” accounts like Aitana Lopez will get a new “AI-generated profile” label. | Image: <em>Aitana Lopez</em> </figcaption> </figure> <p class="wp-block-paragraph">Instagram is finally taking steps to address the rise of fake <a href="https://www.theverge.com/ai-artificial-intelligence/943187/ai-content-creators">AI-influencer accounts that have gotten harder to spot</a>. It's also renaming the <a href="https://www.theverge.com/tech/922886/instagram-is-getting-an-ai-creator-label">"AI creator" label</a> to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being. </p> <p class="wp-block-paragraph">"We've heard that people don't like seeing a profile that seems human, only to find out later that the person featured is AI-generated," <a href="https://creators.instagram.com/blog" data-type="link" data-id="https://creators.instagram.com/blog">said Instagram in a blog post</a>. "They want to know when a profile features an AI-generated person."</p> <img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/494F6912-3FF5-4A43-9C54-239C19FF1C21.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;A look at how Instagram will deal with accounts that don&apos;t self-label their AI-generated profiles.&lt;/em&gt; | Image: Instagram" data-portal-copyright="Image: Instagram"> <p class="wp-block-paragraph">To that end, Instagram will be hunting down accounts that don't self-label their AI-generated profiles, and penalize them by limi …</p> <p><a href="https://www.theverge.com/tech/986593/instagram-addresses-fake-ai-profile-slop">Read the full story at The Verge.</a></p>