Phil Schiller is leaving his biggest jobs at Apple

<figure> <img alt="A photo of Phil Schiller" data-caption="" data-portal-copyright="Photo by Justin Sullivan/Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/gettyimages-1173663853.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a <a href="https://www.bloomberg.com/news/articles/2026-08-31/apple-s-phil-schiller-steps-down-from-running-app-store-and-product-events?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4ODE5Mzk5NywiZXhwIjoxNzg4Nzk4Nzk3LCJhcnRpY2xlSWQiOiJUS0VDTE1LSkg2VjQwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.G1fAbZQH31AQBLUajPYPUJ7BqRyeIUN7SbxQZFAqMXE">report from <em>Bloomberg</em></a>. Following the change, Schiller will keep his Apple Fellow title and continue "working on unspecified initiatives," <em>Bloomberg</em> reports.</p> <p class="wp-block-paragraph">The news comes just one day before hardware leader John Ternus is set to take over for Apple CEO Tim Cook, who is stepping down on September 1st.</p> <p class="wp-block-paragraph">Schiller initially joined Apple in 1987 and became the company's head of marketing in 1997. He helped launch the App Store alongside Steve Jobs in 2008, while also playing a role in the development of many of App …</p> <p><a href="https://www.theverge.com/tech/986869/apple-phil-schiller-stepping-down">Read the full story at The Verge.</a></p>