Markiplier is now GoPro’s biggest shareholder

<figure> <img alt="" data-caption="" data-portal-copyright="Photo: Natasha Campos / Getty Images for Mark &#039;Markiplier&#039; Fischbach" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/gettyimages-2250452457.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">YouTuber Mark "Markiplier" Fischbach has invested enough in GoPro to become its single largest shareholder, with an 8.5 percent stake in the company, <a href="https://www.bloomberg.com/news/newsletters/2026-08-30/youtube-star-markiplier-is-now-gopro-s-largest-shareholder"><em>Bloomberg</em></a> reports. Speaking to <em>Bloomberg</em>, Fischbach said he thought GoPro "seems undervalued" and sees his investment as "part of a larger mission to make filmmaking more accessible," following the release of <a href="https://www.theverge.com/entertainment/874500/iron-lung-theater-box-office-markiplier">his first feature film</a>, <em>Iron Lung</em>, earlier this year. </p> <p class="wp-block-paragraph">Fishbach <a href="https://www.youtube.com/watch?v=8flNsaufwKk">posted a video</a> last week praising GoPro's new <a href="https://gopro.com/en/us/news/mission-1-pro-ils-interchangeable-lens-cinema-camera">Mission 1 ILS</a> camera and comparing it to the pricier Red Komodo-X, saying he plans to use the Mission 1 ILS in future movies. It includes an affiliate code for the new camera, but …</p> <p><a href="https://www.theverge.com/tech/986847/markiplier-gopro-investor">Read the full story at The Verge.</a></p>