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The Verge August 31, 2026 neutral

Car owners want tech they can ignore

Data Center
<figure> <img alt="Mercedes " data-caption="" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/05/2027MercedesBenzCLA3505.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Automakers keep shoving more tech into their cars, despite evidence that consumers are <a href="https://www.theverge.com/23801545/car-infotainment-customer-satisifaction-survey-jd-power">increasingly fed up with huge screens and glitchy software</a>. In fact, the features that car owners appreciate the most happen to be the ones they barely notice, according to the latest tech survey from JD Power. </p> <p class="wp-block-paragraph">The consumer research firm <a href="https://www.jdpower.com/business/press-releases/2026-u-s-tech-experience-index-txi-study/">surveyed 68,084 owners</a> of new 2026 model-year vehicles after 90 days of ownership. The survey touched on 40 automotive technologies covering comfort and convenience; connected vehicles; driver assist; electric vehicles; and smart vehicles.</p> <p class="wp-block-paragraph">The features that scored the highest were the ones that were the most inconspicuo …</p> <p><a href="https://www.theverge.com/news/986721/car-tech-survey-jd-power-smart-ignition">Read the full story at The Verge.</a></p>
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