Roku’s first OLED TVs undercut the midrange competition

<figure> <img alt="The Roku Pro Series OLED TV in a living room." data-caption="The Roku Pro Series OLED TV. | Image: Roku" data-portal-copyright="Image: Roku" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/roku-oled-tv-lifestyle.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> The Roku Pro Series OLED TV. | Image: Roku </figcaption> </figure> <p class="wp-block-paragraph">Just a few weeks ago the only midrange OLED options available were from LG and Samsung. But after Sony officially <a href="https://www.theverge.com/tech/985363/sony-releases-cheaper-bravia-6-oled-tv" data-type="link" data-id="https://www.theverge.com/tech/985363/sony-releases-cheaper-bravia-6-oled-tv">announced the Bravia 6</a> last week, Roku has now launched its first-ever OLED TV - the Roku Pro Series - which will be followed by the step-up Pro Series LX next month.</p> <p class="wp-block-paragraph">The Roku Pro Series has a 120Hz panel, four HDMI 2.1 ports, and supports Dolby Vision and HDR10 Plus. It also has auto low latency mode, FreeSync Premium, and VRR for gaming. A backlit Roku remote is included, and a remote finder button on the TV helps locate it when misplaced. The Pro Series LX is about twice as bright as the regular Pro Series, supports 144Hz VRR …</p> <p><a href="https://www.theverge.com/tech/987148/roku-oled-tv-announcement">Read the full story at The Verge.</a></p>