Sonos introduces new headphones, soundbar, and software in its biggest announcement in years

<figure> <img alt="Two people sitting on a couch wearing the Sonos Ace Ultra headphones." data-caption="The Sonos Ace Ultra are what the original Ace should have been — headphones for the Sonos ecosystem. | Image: Sonos" data-portal-copyright="Image: Sonos" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/sonos-ace-ultra-lifestyle.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> The Sonos Ace Ultra are what the original Ace should have been — headphones for the Sonos ecosystem. | Image: Sonos </figcaption> </figure> <p class="wp-block-paragraph">At an event in New York City, Sonos announced two new audio products - the Sonos Beam Ultra soundbar and Sonos Ace Ultra headphones, details of which were <a href="https://www.theverge.com/tech/978355/sonos-headphones-fcc-filing" data-type="link" data-id="https://www.theverge.com/tech/978355/sonos-headphones-fcc-filing">found in an FCC filing</a> in early August - and a major update to its audio operating system dubbed Sonos 27. It's the biggest single Sonos announcement since 2024, when a new app rollout <a href="https://www.theverge.com/2024/5/8/24151704/sonos-new-app-bad-reviews-missing-features" data-type="link" data-id="https://www.theverge.com/2024/5/8/24151704/sonos-new-app-bad-reviews-missing-features">upset its customers</a> and sent it into <a href="https://www.theverge.com/2024/5/9/24152675/sonos-new-app-bad-reviews-response-statement" data-type="link" data-id="https://www.theverge.com/2024/5/9/24152675/sonos-new-app-bad-reviews-response-statement">damage control mode</a>.</p> <p class="wp-block-paragraph">Software changes are core to Sonos' announcements, with the company leaning heavily into AI integration with Sonos 27. This includes the company's own Sonos 27voice assistant that it built in-house for music and system control. It's coming as an earl …</p> <p><a href="https://www.theverge.com/tech/987129/sonos-27-ace-ultra-beam-ultra-announcement">Read the full story at The Verge.</a></p>