On first listen, the Sonos Beam Ultra sounds great

<figure> <img alt="" data-caption="The Beam Ultra is made for TVs up to 65 inches. It will also be available in black. | Photo by Cameron Faulkner / The Verge" data-portal-copyright="Photo by Cameron Faulkner / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/beamultra1.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> The Beam Ultra is made for TVs up to 65 inches. It will also be available in black. | Photo by Cameron Faulkner / The Verge </figcaption> </figure> <p class="wp-block-paragraph"><a href="https://www.theverge.com/tech/987129/sonos-27-ace-ultra-beam-ultra-announcement">Sonos unveiled a bunch of new stuff today</a> at its open house event. There's the $699 Beam Ultra soundbar and the $449 Ace Ultra headphones, plus several under-the-hood app updates (some coming sooner than others). While the show floor was a less than ideal venue to judge audio quality of either new product, a private demo in a smaller room provided a better hint as to what the Beam Ultra soundbar might be capable of.</p> <p class="wp-block-paragraph">With the 7.1.2 soundbar about six feet in front of the press, the team ran through a couple demos to show off its range, particularly with Dolby Atmos content. The opening minutes of <em>Widow's Bay </em>subtly illustrates the Beam Ultra …</p> <p><a href="https://www.theverge.com/tech/987574/sonos-beam-ultra-first-listen">Read the full story at The Verge.</a></p>