Busan becomes Olive Young's beauty hub outside Seoul

CJ Olive Young is stepping up efforts to establish Busan as a global K-beauty hub, opening a large-scale town store and a design-focused outlet. The country’s largest beauty retailer said Wednesday that it relocated and expanded Olive Young Nampo Town in Nampo-dong, Busan’s Jung District, on Friday, making it the largest town-format store outside the capital region. It also opened Olive Young Millak The Market in Millak-dong, Busan’s Suyeong District, on Sunday. The expansion reflects a sharp rise in foreign visitors to Busan. The city welcomed 3.1 million international tourists last year, the largest number among cities outside the capital region. During the first half of this year, the number rose 44 percent from previous year to 2.4 million. Cruise tourism has been a major driver of the increase. The number of cruise passengers visiting Busan is projected to nearly quadruple to 990,000 this year from 257,000 in 2025. Olive Young Millak The Market store is located in a waterfront commercial district stretching from Gwangalli Beach to Millak-dong, which includes Olive Young’s Gw