Amazon’s AI assistant can now spot fake emails from the company

<figure> <img alt="A photo showing Alexa for Shopping’s message verification feature" data-caption="" data-portal-copyright="Image: Amazon" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/alexa-shopping-ai-hero-lm.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Amazon is trying to combat impersonation scams <a href="https://www.aboutamazon.com/news/retail/how-to-verify-amazon-messages-alexa-for-shopping">with a new feature</a> that allows you to use its AI assistant to determine whether an email, text message, or phone call actually came from the company. With the update, you can <a href="https://www.theverge.com/ai-artificial-intelligence/929457/amazon-announces-alexa-for-shopping-ai-assistant-rufus">ask Alexa for Shopping</a> about a message you received, and it will use AI to compare it "against a record of every message Amazon has sent," while also analyzing its contents, formatting, and the sender.</p> <p class="wp-block-paragraph">As noted by Amazon, the assistant will only confirm that a message is real if it's "completely certain." An example shared by Amazon shows a customer asking, "Did Amazon just text me an OTP from 98626? Message came around 4: …</p> <p><a href="https://www.theverge.com/tech/988518/amazon-alexa-for-shopping-verify-emails">Read the full story at The Verge.</a></p>