Cass sweeps 2026 brand awards with triple win

Oriental Brewery’s flagship lager brand, Cass, cemented its dominance in the domestic market by sweeping three categories at the 2026 Brand of the Year Awards, including top votes for its traditional beer, zero-alcohol lineup and music festival properties. Cass won the beer category for the fourth consecutive year, while Cass Zero took the nonalcoholic beer category for a second straight year. CassCool Festival, the brand’s summer music event, was selected for the newly created Music Festival of the Year category. The awards, organized by the Korea Consumer Forum, are determined through annual consumer voting, with more than 770,000 people participating this year. Cass said its latest honors reflect both the strength of its products and the response to its efforts to create more interactive experiences around its brand. Cass has expanded its consumer-facing campaigns this year through a World Cup-themed pop-up called Cass Fan Base Camp and viewing events at Cass Viewing Pubs. The brand has also promoted Cass Extreme Cold, served at minus 3 degrees Celsius, and “Ultra Fresh” draft b