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The Verge September 3, 2026 neutral

Belkin’s first trackers come ready to attach to your gear.

AppleGoogleAI / LLMData Center
<figure> <img alt="A person uses a smartphone connected to a power bank with a short USB-C cable." data-caption="Belkin’s SureFind Loop Cable Tag tracker includes a removable USB-C charging cable. | Image: Belkin" data-portal-copyright="Image: Belkin" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/belkintracker3.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Belkin’s SureFind Loop Cable Tag tracker includes a removable USB-C charging cable. | Image: Belkin </figcaption> </figure> <p class="wp-block-paragraph">After selling accessories for <a href="https://www.amazon.com/AirTag-Protective-Scratch-Resistance-Accessory/dp/B093333693/ref=sr_1_1_sspa" data-type="link" data-id="https://www.amazon.com/AirTag-Protective-Scratch-Resistance-Accessory/dp/B093333693/ref=sr_1_1_sspa">attaching Apple's AirTags to everything from keys</a> to <a href="https://www.amazon.com/Carabiner-Protective-Scratch-Resistance-Accessory/dp/B09MQ72DT6/ref=sr_1_7_sspa?" data-type="link" data-id="https://www.amazon.com/Carabiner-Protective-Scratch-Resistance-Accessory/dp/B09MQ72DT6/ref=sr_1_7_sspa?">backpacks</a>, Belkin is introducing its own trackers that work with either Apple's Find My or Google's Find Hub tracking networks. In addition to compatibility with Android and iOS, what differentiates these trackers from <a href="https://www.theverge.com/tech/875314/airtags-second-gen-review-item-tracker" data-type="link" data-id="https://www.theverge.com/tech/875314/airtags-second-gen-review-item-tracker">AirTags</a> and <a href="https://www.theverge.com/tech/978713/google-pixel-tag-uwb-bluetooth-channel-finding-news" data-type="link" data-id="https://www.theverge.com/tech/978713/google-pixel-tag-uwb-bluetooth-channel-finding-news">Google's recently announced Pixel Tag</a> is that you don't need to buy any additional accessories, cases, or hardware to attach them to items. They come with lanyards or key rings already integrated into their designs.</p> <img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/belkintracker2.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="The Belkin SureFind Spot and SureFind Loop Cable Tag in black." title="The Belkin SureFind Spot and SureFind Loop Cable Tag in black." data-has-syndication-rights="1" data-caption="&lt;em&gt;The $15 Belkin SureFind Spot (left) and $25 SureFind Loop Cable Tag (right).&lt;/em&gt; | Image: Belkin" data-portal-copyright="Image: Belkin"> <p class="wp-block-paragraph">The cheapest and simplest option is the $14.99 Belkin SureFind Spot that comes tethered to a metal key ring, but for $ …</p> <p><a href="https://www.theverge.com/tech/987565/belkin-tracker-apple-find-my-google-find-hub-surefind-wallet-card-spot-tag">Read the full story at The Verge.</a></p>
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