AliExpress doubles Chuseok promotion lineup with more brands

AliExpress, the global e-commerce platform, is running its largest Chuseok promotion to date this month, roughly doubling the number of discounted products from a year earlier ahead of one of Korea's two biggest traditional holidays, the company said. Chuseok, a mid-autumn festival often compared to Thanksgiving, falls on Sept. 25 this year and is typically marked by family gatherings and gift-giving. The campaign, which began with early promotions Aug. 30, runs through Sept. 23 in a series of themed phases tied to holiday shopping and the start of fall. It opened with holiday essentials at discounted prices through Sept. 7, followed by category-focused deals from Sept. 8-11. From Sept. 14-20, the platform will highlight outdoor gear, electronics and holiday gift sets under themes built around fall outings and holiday preparation, before closing Sept. 21-23 with discounts from major brands. AliExpress said this year's event roughly doubles last year's product lineup and, alongside its traditional strength in direct overseas purchases, it has expanded its roster to include about 3,000 gl