Commentary: Apple shifts to smart vehicle software layer as Ternus era arrives
When Apple abandoned Project Titan, automotive supply chain insiders predicted the tech giant wouldn't bow out of the smart vehicle market entirely; it would simply approach the market from a different angle. Judging by its recent collaboration with Ford Motor, Apple is pivoting toward software-layer integration and vehicle systems, a move that may represent a preview of the playbook CEO John Ternus will execute.
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