Musinsa launches Pharmacy Beauty

Musinsa Beauty will introduce a new retail format combining beauty products and pharmacy services through a partnership with Onnuri Pharmacy, as consumers show growing interest in high-performance cosmetics and inner beauty products. The Pharmacy Beauty service will debut at Musinsa Beauty Hongdae, which is set to open near Hongdae in Seoul’s western Mapo District on Friday. The initiative combines pharmacists’ expertise with beauty retail, offering personalized product recommendations focused on functional cosmetics and inner beauty products. Musinsa Beauty Hongdae spans four floors, while Onnuri Pharmacy will occupy the entire basement level. The two companies signed a partnership last month to collaborate in the pharmacy beauty sector. Onnuri Pharmacy is one of Korea’s largest pharmacy-chain brands, with more than 2,200 affiliated pharmacies nationwide. Onnuri H&C, which operates the brand, offers pharmacy-exclusive cosmetics and functional health supplements based on pharmacists’ professional expertise. The partnership reflects a broader shift in the beauty market, with consu