Amazon Prime Video’s new AI tech matches lips to dubbed audio

<figure> <img alt="An image from Prime Video’s Maxton hall." data-caption="Maxton Hall. | Image: Prime Video" data-portal-copyright="Image: Prime Video" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/maxton-hall.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Maxton Hall. | Image: Prime Video </figcaption> </figure> <p class="wp-block-paragraph">Amazon's Prime Video is launching a new AI-powered feature that lines up an actor's mouth with "human-dubbed" audio. The feature is only available with the English dub of the German series <em>Maxton Hall</em> for now, but Prime Video plans to expand it to "additional titles" in the future.</p> <p class="wp-block-paragraph">In its announcement, Prime Video says it uses a combination of AI and visual effects technologies to make lip movements match up with translated speech. <a href="https://www.theverge.com/news/761665/meta-ai-translation-facebook-instagram-reels">Meta</a> and <a href="https://www.theverge.com/news/778469/youtube-creators-ai-analytics-ask-studio-dubbing">YouTube recently launched</a> an AI-powered auto-dubbing feature for creators, while allowing them to turn on a "lip sync" option to make it look like creators are actually speaking in a user's preferred lan …</p> <p><a href="https://www.theverge.com/tech/991809/amazon-prime-video-ai-lip-sync-dubbing">Read the full story at The Verge.</a></p>