Google search embraces live NFL football

<figure> <img alt="" data-caption="Go, go escargots! | Image: Google" data-portal-copyright="Image: Google" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/nfl.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Go, go escargots! | Image: Google </figcaption> </figure> <p class="wp-block-paragraph">Google is introducing a <a href="https://blog.google/products-and-platforms/products/search/football-features-google-search/">new Live Game Feed</a> to keep you updated on NFL games as the regular season kicks off tonight. Look for the red "Live" icon and you'll see a recap of the ongoing game, play-by-play updates, top commentary on social, video highlights, and "AI-powered insights." It's available now on mobile in English, with support for college games and more languages coming later this month.</p> <p class="wp-block-paragraph">Search on mobile is also getting a new carousel that lets you flip through scores for other games currently in progress. Stats are improving too, now showing which players lead in categories like passing touchdowns and rushing yards, as well as impr …</p> <p><a href="https://www.theverge.com/entertainment/991893/google-search-gets-better-at-live-nfl-football">Read the full story at The Verge.</a></p>