All the news from Apple’s ‘Surprise and shine’ event

<figure> <img alt="Glowing prismatic version of the Apple logo, from a screenshot from an upcoming Apple event." data-caption="" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/APPLE.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Apple’s hosting its <a href="https://www.theverge.com/tech/989692/apple-iphone-launch-event-september-2026-how-to-watch">“Surprise and shine” launch event</a> on September 9th at 1PM ET / 10AM PT, where it’s expected to announce the first phones in its iPhone 18 lineup — <a href="https://www.theverge.com/tech/991141/apple-first-foldable-iphone-launch-influence-john-ternus">including Apple’s first foldable</a>, the rumored <a href="https://www.theverge.com/tech/991884/apple-iphone-duo-rumor-foldable" data-type="link" data-id="https://www.theverge.com/tech/991884/apple-iphone-duo-rumor-foldable">“iPhone Duo.”</a></p> <p class="wp-block-paragraph">This event will also be John Ternus’ first as Apple’s CEO after <a href="https://www.theverge.com/tech/987150/apple-ceo-john-ternus">taking over for Tim Cook</a> on September 1st. Ternus was previously Apple’s head of hardware engineering, and he spotlighted upcoming hardware launches in his <a href="https://www.theverge.com/tech/987583/apple-john-ternus-staff-memo">first staff memo</a> as CEO. All eyes will be on Ternus for a big first announcement to kick off the new leadership era at Apple.</p> <p class="wp-block-paragraph">Aside from new iPhones, the September 9th event could also include new Apple Watches and AirPods, and we’re keeping our eyes peeled for other possible surprises, like an updated Apple TV or new smart home hardware.&nbsp;</p> <p class="wp-block-paragraph"><em>Follow along here for all the latest news and updates.</em></p> <ul> <li> <a href="https://www.theverge.com/tech/989658/iphone-18-duo-pro-fold-apple-watch-airpods-keynote-live">iPhone 18 live blog: On the ground at Apple’s biggest event</a> </li> <li> <a href="https://www.theverge.com/tech/989692/apple-iphone-launch-event-september-2026-how-to-watch">How to watch Apple’s September 9th launch event</a> </li> <li> <a href="https://www.theverge.com/tech/991141/apple-first-foldable-iphone-launch-influence-john-ternus">Apple says ‘Fold’ and competitors ask ‘How wide?’</a> </li> </ul>