IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
<p>As AI Reshapes How Consumers Discover and Choose Brands, Advertisers Prioritize Customer Acquisition, Brand Equity and Visibility in AI-driven Discovery NEW YORK, Sept. 10, 2026 /PRNewswire/ -- Interactive Advertising Bureau (IAB), the leading trade organization for the digital...</p>
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