Gen Z Is Driving a Rebound in Brand Loyalty, New CivicScience Study Finds
<p>Analysis of more than one million U.S. adults finds emotional connection, not price or quality, explains most of the difference in loyalty between consumer groups. PITTSBURGH, Sept. 10, 2026 /PRNewswire/ -- Self-reported brand loyalty among U.S. adults has reversed a decade-long decline,...</p>
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