Universal Music is launching an AI music platform with ElevenLabs

<figure> <img alt="A fractured image of a person speaking into a microphone." data-caption="" data-portal-copyright="Cath Virginia / The Verge | Photo from Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/STK467_AI_MUSIC_CVirginia_A.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Universal Music Group is launching a new AI-powered platform that will allow users to draw from its catalog of licensed music to create song remixes, mashups, and new takes on tracks, according to an <a href="https://www.universalmusic.com/universal-music-group-and-elevenlabs-announce-multi-year-strategic-agreement-beginning-with-a-new-licensed-ai-music-creation-platform/">announcement on Thursday</a>. The record label is developing the platform through a multi-year licensing agreement with ElevenLabs, a company that specializes in AI voice and music generation.</p> <p class="wp-block-paragraph">Artists can choose whether to participate in UMG and ElevenLabs' upcoming platform, which marks yet another AI deal for the record label. UMG is currently developing an <a href="https://www.theverge.com/news/809882/universal-music-udio-settlement">AI music platform with Udio</a> and has struck <a href="https://www.theverge.com/ai-artificial-intelligence/935379/spotify-umg-ai-covers-remix">AI licensing deals with Spotify</a>, <a href="https://www.theverge.com/news/856849/universal-music-nvidia-ai-deal">Nvidia</a>, and <a href="https://www.theverge.com/2024/10/28/24282030/universal-music-group-partners-with-klay-ai-company-ethical-music-generator-foundational-model">Kl …</a></p> <p><a href="https://www.theverge.com/ai-artificial-intelligence/993465/universal-music-elevenlabs-ai">Read the full story at The Verge.</a></p>