CJ ENM eyes European growth with major brand push in Poland

CJ ENM, the Korean entertainment powerhouse behind hits like "Parasite" and Studio Dragon dramas, is widening its reach into Central and Eastern Europe. Following its participation in the 2026 Korea-Poland Brand Week in Warsaw on Tuesday and Wednesday, the media company announced plans Thursday to accelerate content distribution and forge local production alliances across the region. The event was hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency (KOCCA). During the two-day event, CJ ENM signed a memorandum of understanding with the Korean Cultural Center in Poland and KOCCA to expand the reach of Korean content in the country. Under the agreement, the company plans to widen exchanges with European institutions and broaden the footprint of Korean content through screenings, promotional events and other programs. CJ ENM ran experience booths tied to its dramas "Lovely Runner" and "The Legend of Kitchen Soldier," letting visitors engage directly with the shows. It also held a special screening of "The Legend of Kitchen Soldier," alongsi