Coupang turns to Taiwan as key hub for global growth

Taiwan has emerged as a key strategic hub for Coupang’s global growth, as the company brings fast delivery to more regions and develops AI-powered logistics technologies. Taiwan is a relatively new market for the New York Stock Exchange-listed company, which began expanding into the country in October 2022. The move came after the e-commerce giant established a strong presence in Korea, where it has operated since 2010. In just a few years, Coupang connected more than 300,000 sellers on its platform in Korea, the United States, China, Japan and Hong Kong with consumers in the Taiwanese market. Coupang recently completed its fourth fulfillment center in Taiwan, which opened in April. Located in the Bausan Guanyin Logistics Park in Taoyuan City in northwestern Taiwan, the facility was designed to accelerate exports, particularly from U.S. businesses, to the Taiwanese market. “By removing traditional barriers such as complex logistics, long shipping times and high costs, we made it easier for U.S. companies to expand internationally," the company said in a statement released after the