Samsung opens Germany showroom to deepen European built-in push
Samsung Electronics is turning a German kitchen industry hub into a year-round showcase for its built-in appliances as it seeks to deepen partnerships and expand its presence in Europe. The company opened a roughly 480-square-meter permanent showroom on the first floor of Kitchen Center Löhne in Löhne, Germany, during Küchenmeile, a major business-to-business event for the European kitchen industry. Küchenmeile runs through Friday, drawing more than 300 brands and 25,000 industry visitors, Samsung said. The company has participated in the event since 2013, using it to introduce built-in appliances and connect with kitchen furniture companies and other industry partners. The new showroom is designed as a venue for product demonstrations, business consultations and training, giving industry visitors year-round access to Samsung’s built-in appliances and connected kitchen technologies. Its displays include Bespoke artificial intelligence(AI)-powered refrigerators, a Bespoke AI dishwasher, an induction cooktop with an integrated extractor and a Bespoke AI oven equipped with AI Pro Cooki
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