IAB Tech Lab Introduces AAMP 3.0 to Standardize the RFP-to-Buy Process for Agentic Advertising

<p>OpenProposal Brings a Common Standard to a Historically Manual Stage of Media Buying, Connecting RFPs to Buy Commitments and will be in Public Comment until October 22, 2026 NEW YORK, Sept. 22, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical...</p>