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The Verge September 23, 2026 neutral

McDonald’s is testing ads on its drive-thru menus

AI / LLM
<figure> <img alt="A McDonald’s drive-thru sign" data-caption="" data-portal-copyright="Photo by David Paul Morris/Bloomberg via Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/gettyimages-2197151240.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">McDonald's is putting ads on its drive-thru menu as part of a "limited" pilot at company-owned restaurants, according <a href="https://www.bloomberg.com/news/articles/2026-09-21/mcdonald-s-is-testing-ads-on-its-menu-screens">to a report from <em>Bloomberg</em></a>. Drive-thru locations included in the test will show ads from other brands on digital menu boards after a customer places their order, which they'll see while they wait for their meal.</p> <p class="wp-block-paragraph">In a statement to <em>Bloomberg</em>, a McDonald's spokesperson says the test allows the company to explore "ways to share post-purchase content that customers may find helpful, relevant, or interesting." McDonald's didn't immediately respond to <em>The Verge</em>'s request for comment.</p> <p class="wp-block-paragraph">As noted by <em>Bloomberg</em>, selling ads on McDonald' …</p> <p><a href="https://www.theverge.com/tech/999295/mcdonalds-drive-thru-menu-ads">Read the full story at The Verge.</a></p>
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