Industrial software giants race to build industry world models

While generative AI has surged into mainstream consumer use thanks to ChatGPT, the adoption of AI across industrial sectors has progressed at a much slower pace. Industry analysts point out that the primary culprit is the tendency of current AI architectures to "hallucinate," a fatal vulnerability in manufacturing environments where there is no tolerance for error. As industrial AI development cannot rely on large language models (LLMs) alone, attention is rapidly shifting toward industry world models that anchor AI systems in the laws of physics. Recognizing this pivot, global industrial software giants are already aggressively positioning themselves in this space.