Microsoft is killing off the ‘Copilot Plus PC’ brand

<figure> <img alt="A photo of Microsoft CEO Satya Nadella with the text “Copilot+ PC” in the background" data-caption="Microsoft CEO Satya Nadella introducing the company’s Copilot Plus PC initiative. | Image: Allison Johnson" data-portal-copyright="Image: Allison Johnson" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/lcimg_d86deab3_6099_437b_b86a_4f36ef6f8ffb.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Microsoft CEO Satya Nadella introducing the company’s Copilot Plus PC initiative. | Image: Allison Johnson </figcaption> </figure> <p class="wp-block-paragraph">Remember when Microsoft wanted everyone to know <a href="https://irtable.com">that "Copilot Plus PCs"</a> were the ones to get, because those were the PCs that that'd have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead. </p> <p class="wp-block-paragraph"><a href="https://www.windowscentral.com/microsoft/windows-11/the-copilot-pc-brand-is-dead-microsoft-and-pc-makers-quietly-pull-back-on-tarnished-windows-11-ai-pc-branding"><em>Windows Central</em>'s Zac Bowden reports</a> that even though the new <a href="https://www.theverge.com/news/999195/microsoft-surface-pro-12-inch-surface-laptop-13-inch-qualcomm-x2-plus">12-inch Microsoft Surface Pro and 13-inch Surface Laptop</a> technically meet the system requirements for a Copilot Plus PC, Microsoft is not calling them by that name anymore. "These are not called Copilot Plus PCs," Microsoft Surface CVP Brett Ostrom told the publication. </p> <p class="wp-block-paragraph">Kedar Kondap, Qualcomm's SVP …</p> <p><a href="https://www.theverge.com/tech/1000495/microsoft-is-killing-off-the-copilot-plus-pc-brand">Read the full story at The Verge.</a></p>