Walmart won’t hike prices based on your shopping history, CEO says

<figure> <img alt="A Walmart storefront in Chicago" data-caption="" data-portal-copyright="Photo by Marcin Golba/NurPhoto via Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/gettyimages-2289554785.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Walmart says it won't change product prices based on your personal information or the time of day, as <a href="https://www.wsj.com/livecoverage/stock-market-today-dow-sp-500-nasdaq-09-25-2026/card/walmart-says-it-won-t-use-dynamic-pricing-UuW5M5bPIuOQxW81dn2C">reported earlier by <em>The Wall Street Journal</em></a>. In <a href="https://corporate.walmart.com/about/everyday-affordability/letter-from-our-ceo">a letter to customers</a>, Walmart CEO John Furner writes that the company's switch to digital shelf labels is meant to save store associates time, rather than dynamically change prices.</p> <p class="wp-block-paragraph">"Your income, shopping history, urgency or what we think you could pay won't change the price," Furner writes. "And whether you're buying groceries or electronics on a hot afternoon or in a sudden rush for an item, it's never a reason to charge you more." Furner adds that it won't use conversations with its Sparky …</p> <p><a href="https://www.theverge.com/tech/1001492/walmart-dynamic-pricing-digital-shelf-labels">Read the full story at The Verge.</a></p>