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The Verge September 28, 2026 positive

Bose starts adding Auracast to its headphones

Samsung
<figure> <img alt="A hands-on photo of Bose’s QuietComfort Ultra Headphones." data-caption="The flagship Bose headphones will now be able to connect to Auracast broadcasts for better accessibility. | Image: The Verge" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/24844791/BoseQCUltra.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> The flagship Bose headphones will now be able to connect to Auracast broadcasts for better accessibility. | Image: The Verge </figcaption> </figure> <p class="wp-block-paragraph">A <a href="https://support.bose.com/article/quietcomfort-ultra-headphones-2nd-gen-updating-your-headphones" data-type="link" data-id="https://support.bose.com/article/quietcomfort-ultra-headphones-2nd-gen-updating-your-headphones">new firmware update</a> for the $449 Bose QuietComfort Ultra Headphones Gen 2 adds support for Bluetooth LE Audio and Auracast as beta features. The flagship Ultra headphones are the first from Bose to support the audio sharing technology, which the company plans to bring to more devices soon.</p> <p class="wp-block-paragraph">Only a few major manufacturers include Auracast, and only on select headphones or earbuds - including <a href="https://www.theverge.com/news/789898/sony-firmware-update-wf-1000xm5-wh-1000xm6-headphones-earbuds-audio-sharing" data-type="link" data-id="https://www.theverge.com/news/789898/sony-firmware-update-wf-1000xm5-wh-1000xm6-headphones-earbuds-audio-sharing">Sony</a>, <a href="https://www.theverge.com/2025/1/6/24337109/jpl-tour-one-m3-wireless-headphones-transmitter-bluetooth" data-type="link" data-id="https://www.theverge.com/2025/1/6/24337109/jpl-tour-one-m3-wireless-headphones-transmitter-bluetooth">JBL headphones</a>, <a href="https://www.theverge.com/2023/8/29/23850363/samsung-auracast-bluetooth-le-audio-galaxy-buds-2-pro-neo-qled-8k-microled" data-type="link" data-id="https://www.theverge.com/2023/8/29/23850363/samsung-auracast-bluetooth-le-audio-galaxy-buds-2-pro-neo-qled-8k-microled">Samsung Galaxy Buds</a>, and Sennheiser, which also <a href="https://www.theverge.com/tech/864569/sennheiser-bluetooth-auracast-bta1-transmitter-hdr-275-wireless-headphones" data-type="link" data-id="https://www.theverge.com/tech/864569/sennheiser-bluetooth-auracast-bta1-transmitter-hdr-275-wireless-headphones">released an Auracast transmitter</a> this year. Some smaller companies, like EarFun, have added support. But Bose is one of the most recognizable names in headphones, so the fact that it' …</p> <p><a href="https://www.theverge.com/tech/1001522/bose-headphones-get-auracast-support">Read the full story at The Verge.</a></p>
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