Hooxi Partners seeks to turn emissions cuts into revenue

Cutting greenhouse gas emissions does not automatically generate revenue. Companies must first measure and verify the reductions, then have them recognized as carbon credits before they can sell them. For smaller businesses with limited staff and capital, navigating those steps can be difficult. Hooxi Partners, a climate fintech company, was founded to help close that gap. Before establishing it in 2021, CEO Lee Haeng-youl saw an opportunity in the environmental, social and governance (ESG) market as environmental gains were difficult to measure, and businesses had few ways to turn them into financial value. He believed reliable emissions data could provide the basis for tradable carbon credits. “For carbon reduction to be sustainable, those making the cuts must receive an economic reward. Telling companies to do it because it is the right thing will not work for long,” Lee said in a recent interview with The Korea Times. That idea is reflected in the company’s slogan, “We make money from carbon credits.” Since founding the company, Lee has sought to change how businesses view