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The Verge October 1, 2026 neutral

Samsung raised prices on the Galaxy S26 by $100

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<figure> <img alt="Photo of white Samsung Galaxy S26 and blue Galaxy S26 Plus cameras side by side" data-caption="" data-portal-copyright="Photo: Dominic Preston / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/samsung-galaxy-s26-plus-3.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">The base Galaxy S26 with 256GB of storage costs nearly $1,000 after Samsung raised prices in the US by $100 or more, <a href="https://www.phonearena.com/news/samsung-galaxy-s26-plus-ultra-us-prices-officially-increased_id183747"><em>Phone Arena</em></a> reports. The <a href="https://www.theverge.com/tech/892311/samsung-galaxy-s26-plus-review-screen-battery-camera-software">Galaxy S26 and S26 Plus</a> were already $100 more expensive than their S25 predecessors when they launched earlier this year, which Samsung said <a href="https://www.theverge.com/news/839353/pc-ram-shortage-pricing-spike-news">RAM price hikes</a> were <a href="https://www.theverge.com/tech/885566/samsung-ram-galaxy-s26-price">partly to blame</a> for. With both price hikes combined, the base S26 will now set you back $200 more than the base S25 would have. <a href="https://www.theverge.com/tech/992551/apple-iphone-17-17e-air-price-increase">Apple</a> and <a href="https://www.theverge.com/tech/978013/google-pixel-11-series-hands-on-hardware-software">Google</a> have also raised prices on their phones this year. </p> <p class="wp-block-paragraph">Nearly every phone in the S26 lineup is $100 pricier on <a href="https://www.samsung.com/us/smartphones/galaxy-s26/buy/galaxy-s26-256gb-unlocked-sku-sm-s942uzsexaa/">Samsung's official website</a> now, and the 1TB version of the S26 Ultra went up by even more …</p> <p><a href="https://www.theverge.com/tech/1003328/samsung-s26-price-hikes-us">Read the full story at The Verge.</a></p>
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