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The Verge July 28, 2026 neutral

HBO Max is putting on vertical shorts

AI / LLM
<figure> <img alt="HBO Max logo on a purple background." data-caption="" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/05/STK055_HBOMAX_2_C.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Warner Bros. Discovery is bringing a <a href="https://press.wbd.com/us/media-release/hbo-max-launches-new-ai-powered-mobile-features-enhanced-content-discovery">vertical video feed</a> to HBO Max to help you find something new to watch. Streaming platforms like <a href="https://www.theverge.com/streaming/920179/netflix-vertical-video-feed-mobile-app-ui">Netflix</a>, <a href="https://www.theverge.com/tech/858277/disney-plus-vertical-video">Disney Plus</a>, and <a href="https://www.hollywoodreporter.com/tv/tv-news/inside-peacock-vertical-video-mobile-content-bravo-1236617466/">Peacock</a> already offer TikTok-like vertical video feeds to surface content that might be interesting to users, and now HBO Max will have a similar feed of its own.</p> <p class="wp-block-paragraph">The feed, called "HBO Max Shorts," will be accessible from an icon on the bottom navigation menu. It will show you things like trailers, clips, and bonus content from the HBO Max library, and it's tailored to you based on your watch history. You can jump into a show or movie right from the HBO Max Shorts clip or add it to y …</p> <p><a href="https://www.theverge.com/streaming/971880/hbo-max-vertical-video-feed-shorts">Read the full story at The Verge.</a></p>
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