Home Assistant says ‘Big tech ruined the cloud, so we’re out’

<figure> <img alt="" data-caption="Home Assistant is renaming its cloud service to Home Assistant Link and removing the cloud from its logo. | Image: Nabu Casa&lt;br&gt;&lt;a href=&quot;https://www.theverge.com/24190824/smart-home-news-reviews-guides-gadgets&quot;&gt;&lt;/a&gt;" data-portal-copyright="Image: Nabu Casa&lt;br&gt;&lt;a href=&quot;https://www.theverge.com/24190824/smart-home-news-reviews-guides-gadgets&quot;&gt;&lt;/a&gt;" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/nabucasa.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Home Assistant is renaming its cloud service to Home Assistant Link and removing the cloud from its logo. | Image: Nabu Casa<br><a href="https://www.theverge.com/24190824/smart-home-news-reviews-guides-gadgets"></a> </figcaption> </figure> <p class="has-drop-cap wp-block-paragraph">The open-source smart home platform Home Assistant is kicking the cloud to the curb - in name at least. "We are renaming Home Assistant Cloud to Home Assistant Link, because we hate clouds," founder Paulus Schoutsen told <em>The Verge</em> in an interview <a href="https://www.home-assistant.io/blog/2026/10/02/big-tech-ruined-the-cloud-so-were-renaming-ours/">ahead of today's announcement</a>. "Big tech ruined the cloud, so we're out."</p> <p class="wp-block-paragraph">The move is part of a long-term strategy Schoutsen and his team have been pursuing to make Home Assistant a mainstream smart home platform. Schoutsen says most users find the powerful platform after hitting the limits of mainstream options like Google Home, Amazon Alexa, and Apple Home. But it has a steep learning curve, and …</p> <p><a href="https://www.theverge.com/tech/1003936/home-assistant-says-big-tech-ruined-the-cloud-so-were-out">Read the full story at The Verge.</a></p>