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The Verge October 2, 2026 positive

Dots get up in Muse’s business

OpenAIAI / LLM
<figure> <img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/VRG_VST_100227_Site.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">OpenAI's answer to Muse arrived this week, and it looks a whole lot like Muse dressed up in a suit and tie. <a href="https://www.theverge.com/ai-artificial-intelligence/1002033/openai-dots-launch-muse-competitor">Dots</a> is a business-first product - for now, at least - costing a minimum of $100 per month. And sure, you can make a cute little Dot character, just like you can make a cute little Muse character. But OpenAI's early marketing is all about how you can use it to do Business Things: launch websites, reschedule calls, build slide decks for board meetings. Muse, on the other hand, keeps reminding me to buy a jacket I looked at.</p> <p class="wp-block-paragraph">This week on <em>The Vergecast</em>, we're talking about Dots and the current state of agentic assistants. Our conversatio …</p> <p><a href="https://www.theverge.com/podcast/1004059/openai-dots-kindle-homepad-cybercab-vergecast">Read the full story at The Verge.</a></p>
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