Hyundai CEO says only a ‘level playing field’ can minimize damage from China

<figure> <img alt="Hyundai CEO José Muñoz" data-caption="Hyundai CEO José Muñoz, center, doesn’t think his company needs a strategy to combat Chinese imports. | Image: Andrew J. Hawkins / The Verge" data-portal-copyright="Image: Andrew J. Hawkins / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/IMG_6769.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Hyundai CEO José Muñoz, center, doesn’t think his company needs a strategy to combat Chinese imports. | Image: Andrew J. Hawkins / The Verge </figcaption> </figure> <p class="wp-block-paragraph">There's been a lot of doom and gloom from the auto industry lately when the subject of China comes up. Automaker CEOs, in particular, warn that allowing low-cost, high-tech Chinese electric vehicles to be sold in the US would effectively spell the end of their businesses. </p> <p class="wp-block-paragraph">Hyundai CEO Jos&eacute; Mu&ntilde;oz is not as pessimistic as some of his counterparts. He says he's confident the right mix of protectionist policies and improvements on the product side can keep China at bay. Even though his company is feeling the squeeze from China, Mu&ntilde;oz isn't ready to throw in the towel. But he also acknowledges that China could flood the US with affordable import …</p> <p><a href="https://www.theverge.com/transportation/1004785/hyundai-ceo-china-ev-us-market-share">Read the full story at The Verge.</a></p>