Amazon reportedly pays $120 million to stream the Emmys for free
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<img alt="LOS ANGELES, CALIFORNIA - SEPTEMBER 14: Matthew Rhys, winner of the Outstanding Lead Actor in a Comedy Series Award for "Widow's Bay" and the Outstanding Lead Actor in a Limited or Anthology Series or Movie Award for "The Beast in Me" poses in the press room during the 78th Primetime Emmy Awards at Peacock Theater on September 14, 2026 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images)" data-caption="" data-portal-copyright="Kevin Mazur/Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/gettyimages-2295324709.jpg?quality=90&strip=all&crop=0,0,100,100" />
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<p class="wp-block-paragraph">The Emmys have a new home - and it looks like Amazon paid plenty for the rights. <a href="https://www.televisionacademy.com/features/news/awards-news/261006-emmy-prime-video-announcement-release" data-type="link" data-id="https://www.televisionacademy.com/features/news/awards-news/261006-emmy-prime-video-announcement-release">The awards show and Amazon announced a six-year deal</a> that will move the Emmys from its traditional broadcast television home to Prime Video. The shift begins with the 2027 ceremony, which will air next September, though you won't actually have to sign up for Prime Video to watch it. The announcement instead says that the stream "will be free to view for audiences worldwide."</p>
<p class="wp-block-paragraph"><a href="https://deadline.com/2026/10/amazon-emmys-six-year-global-deal-1237147189/" data-type="link" data-id="https://deadline.com/2026/10/amazon-emmys-six-year-global-deal-1237147189/">According to <em>Deadline</em></a>, Amazon paid around $20-25 million per year for the rights, making the deal worth upwards of $120 million. "Our broadcast partners have been tremendous stewards of the …</p>
<p><a href="https://www.theverge.com/entertainment/1005436/amazon-prime-video-emmys-deal">Read the full story at The Verge.</a></p>
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