Chinese brands seize 25% of Europe midsize SUV sales as BEV demand surges

New-car registrations in Europe's midsize and large SUV market reached 476,000 in the first five months of 2026, nearly tripling from four years earlier. As the market expands rapidly, competition among automakers from Europe, the US, Japan, South Korea, and China has shifted sharply, with Tesla's Model Y retaining its place as the best-selling single model.