Samsung arms for memory price surge with AI, services, N-1 phone push

Rising memory prices are already weighing on 2026 smartphone and notebook shipments, and sustained AI infrastructure investments are expected to keep quotes climbing into 2027. To counter softer buying interest as retail prices rise, hardware vendors like Samsung are pivoting to fresh strategies. Alongside cost controls and broader product line-ups, companies are increasingly prioritizing software differentiation, AI integration, post-purchase services, and aggressive promotion of previous-generation (N-1) models.