Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends

<figure> <img alt="An illustration of the Amazon logo." data-caption="" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/09/acastro_STK103__03.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Most people know that Amazon collects data about your shopping history to serve up personalized product recommendations. But what some of us didn't realize is that you can check exactly what Amazon knows - or thinks it knows - about you in your settings menu. <a href="https://www.threads.com/@fangirlinmegan/post/DeIYWsRkUne">One user's findings</a> went viral on Threads after she discovered that Amazon assumed she "has flat buttocks" based on her purchases, resulting in a flood of other posts with users sharing the oddly specific information Amazon uses to describe them.</p> <p class="wp-block-paragraph">In <a href="https://www.threads.com/@cherieish/post/DeIm17TGj4v">another post</a>, a user found that Amazon says they don't "trust people easily," <a href="https://www.threads.com/@tucumcari_dog_training/post/DeIpeS8jlQ2">while someone else</a> discovered that Amazon thinks she "finds …</p> <p><a href="https://www.theverge.com/tech/1006712/amazon-about-you-shopping-data">Read the full story at The Verge.</a></p>