The Apple Watch Series 12 is a good deal at $50 off

<figure> <img alt="" data-caption="" data-portal-copyright="Photo: Amelia Holowaty Krales / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268738_Apple_Watch_Series_12_AKrales_0280.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Several configurations of the <strong>Apple Watch Series 12</strong> are $50 off for the first time for the remainder of <a href="https://www.theverge.com/gadgets/1006610/best-amazon-october-prime-day-tech-deals-day-two">Amazon’s Prime Big Deal Days</a>. This includes both sizes (42mm and 46mm) of the GPS + Wi-Fi watches, as well as their pricier 5G-ready counterparts. </p> <p class="wp-block-paragraph">Normally $399, the 42mm Series 12 is currently set at $349.99 at <a href="https://www.amazon.com/gp/product/B0HJ9WG6PP?tag=theverge02-20&amp;ascsubtag=__vg0000zwD__1006610__989479________________&amp;th=1">Amazon</a> and <a href="https://www.target.com/p/apple-watch-series-12/-/A-1013556561?preselect=91122539">Target</a>. It costs $100 more for the cellular model. The 46mm model starts at $50 more, costing $399.99 at <a href="https://www.amazon.com/gp/product/B0HJB6N918">Amazon</a> and <a href="https://www.target.com/p/apple-watch-series-12/-/A-1013556561?preselect=91122585">Target</a>, while its 5G version is $499.99 during the sale. </p> <div class="product-block"><h3>Apple Watch Series 12</h3> <figure class="product-image"><img width="200" height="300" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268738_Apple_Watch_Series_12_AKrales_0070.jpg?w=200" class="attachment-medium size-medium" alt="" /></figure> <h3>Where to Buy:</h3><ul><li><a href="https://www.amazon.com/gp/product/B0HJ9ZXCSD"> <strike>$399</strike> $349.99 at <strong>Amazon (42mm, GPS)</strong></a></li><li><a href="https://www.amazon.com/dp/B0HJB8XB7J"> <strike>$499</strike> $489 at <strong>Amazon (42mm, 5G + GPS)</strong></a></li></ul></div> <p class="wp-block-paragraph">This isn’t the only Apple Watch that’s cheaper. <a href="https://www.theverge.com/gadgets/1002889/apple-watch-se-3-prime-day-deal-sale">The SE 3 is down to just $199</a>, and it’s a fantastic option if you don’t need the latest design or comprehensive set of tracking features and sensors in the Series 12.</p> <h5 class="wp-block-heading">Read our <a href="https://www.theverge.com/tech/996715/apple-watch-series-12-review-wearables-smartwatch">Apple Watch Series 12 review</a> and our <a href="https://www.theverge.com/smartwatch-review/778037/apple-watch-se-3-review-battery-specs-watchos-26-smartwatch-wearable">SE 3 review</a>.</h5>