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The Verge October 8, 2026 neutral

Are you ready for you ready for everything to look like TikTok?

MetaAI / LLM
<figure> <img alt="Phone screen with a glowing red video." data-caption="" data-portal-copyright="Animation: Cath Virginia / The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/268798_Are_you_ready_for_TikTok_2.0_and_3.0_CVirginia.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <!-- Verge looping video (lede). Paste into the story; script finds the Duet lede shell. --> <p class="wp-block-paragraph">Since TikTok burst into mainstream consciousness, many things have been called a "TikTok clone": YouTube Shorts, Instagram Reels, Snapchat Spotlight, Netflix's Clips, LinkedIn's vertical video feed, and <a href="https://www.theverge.com/21356971/tiktok-alternatives-instagram-reels-byte-triller-zynn-ban">countless other, less recognizable names</a> like Triller, Zynn, and Byte.</p> <p class="wp-block-paragraph">For years now, Facebook and Instagram have pumped users' feeds with video as Meta chases TikTok's runaway success. But if tests running abroad are any indication, the TikTok-ification of social media might finally be reaching its fullest form.</p> <p class="wp-block-paragraph"><em>TechCrunch</em> <a href="https://techcrunch.com/2026/10/06/facebook-tests-going-reels-first-in-india/">reports</a> that some users in India are getting a Facebook test that, upon opening the app, drops them directly into a …</p> <p><a href="https://www.theverge.com/tech/1006069/instagram-facebook-full-screen-reels-test-tiktok">Read the full story at The Verge.</a></p>
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