Trump’s attempt to rename AI is looking awfully artificial

<figure> <img alt="CEO of Meta Platforms Mark Zuckerberg (R) looks on as U.S. President Donald Trump holds a press briefing with AI executives following a meeting on artificial intelligence, outside the West Wing of the White House on September 29, 2026 in Washington, DC." data-caption="" data-portal-copyright="Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/gettyimages-2297777001.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like "Little Marco" and "Crooked Hillary"; he changed "fake news" from <a href="http://journalism.org/2016/12/15/many-americans-believe-fake-news-is-sowing-confusion/">a phrase</a> describing scammy media outlets to a derogatory term for the press at large. Over the past few weeks, he's clearly decided he can work the same magic to promote artificial intelligence - branding a technology he wants to accelerate "super", while turning "artificial" into his latest go-to pejorative and <a href="https://truthsocial.com/@realDonaldTrump/posts/117406176604364910">declaring resisters</a> "THE ENEMY." Some of the biggest names in AI are going along with him. But he's picked a tough linguistic batt …</p> <p><a href="https://www.theverge.com/policy/1008677/trump-super-intelligence-ai-rebranding">Read the full story at The Verge.</a></p>