Vurt wants you to look at vertical videos as a genre of their own

<figure> <img alt="An image displaying Vurt’s mobile interface." data-caption="" data-portal-copyright="Image: Vurt" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/IMG_0918.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">From <a href="https://www.theverge.com/tech/858277/disney-plus-vertical-video">Disney Plus</a> to <a href="https://www.theverge.com/streaming/971880/hbo-max-vertical-video-feed-shorts">HBO Max</a>, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see <a href="https://www.theverge.com/column/970756/vertical-video-tiktok-youtube-instagram-streaming-facebook">video-focused social media platforms</a> like TikTok and Instagram as existential threats. In this arms race for viewers' attention, it has often felt like everyone is trying to find new ways to exist on people's phones. But a new startup thinks that the next step in vertical series' evolution is going to take place on our wide-screen televisions.</p> <p class="wp-block-paragraph">Unlike most vertical microdrama / series streaming platforms on the market that have focused on mobile viewing experiences, <a href="https://myvurt.com/">Vurt</a> ha …</p> <p><a href="https://www.theverge.com/entertainment/1008720/vurt-microdramas-verticals-interview-hilmon-sorey">Read the full story at The Verge.</a></p>