Where to preorder the new Apple TV 4K

<figure> <img alt="" data-caption="" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Apple-TV-4K-home-theater-setup-261013.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Apple debuted its <a href="https://www.theverge.com/tech/1009663/apple-tv-4k-siri-ai-microphones-4th-gen-announced">latest Apple TV 4K</a> - its first in four years - and it'll be available starting Friday, November 13th. It's powerful, with the A19 chip (the now-discontinued 2022 model has the A15 Bionic), and it features better wireless connectivity than its predecessor, too. Siri AI is a big part of this rollout, though it'll work in beta on the second-gen Apple TV 4K models and newer. The new Find My tracking feature works with the second-gen Siri remote and newer.</p> <p class="wp-block-paragraph">It's not cheap, costing $299 (twice the original cost of the 2022 Apple TV 4K, until it rose to $249 a few months ago), but those who've been waiting a while for a new versio …</p> <p><a href="https://www.theverge.com/gadgets/1009921/apple-tv-4k-2026-preorder-buy">Read the full story at The Verge.</a></p>